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5 reasons why your pharmacy needs a repeat prescription app

Gwyn Williams
Sep 6, 2021 12:38:03 PM

You’ve taken the first step by considering a repeat prescription app for your pharmacy, but why have one? We’ve compiled a list of the top 5 reasons: 

1. Reduce workload for your pharmacy team

Providing your patients with an app that allows them to order their repeat prescriptions quickly and easily is good for the patient and good for the pharmacy. Providing an app that can manage eRD (batch) prescriptions as well as non-eRD prescriptions means that your patients can easily keep track of all their medications. With eRD prescribing growing rapidly, pharmacy workload to manage repeat ordering on behalf of patients is set to become more time consuming and complex if you don’t use an automated, digital solution to help. Using an app to automate ordering releases the pharmacy team time to complete other tasks or provide additional pharmacy services. If your patients phone you to place repeat prescription orders, an app will remove all of that workload. 

2. Retain your existing business 

If you encourage your customers to use an app that only has your pharmacy listed once they’re signed up (rather than show the full network of pharmacies using that app), you will drive customer loyalty and retain your patients, even if a local competitor pharmacy that also uses the same app provider starts providing a more compelling offer, for example free delivery. Choose your app provider carefully as in these financially challenging times you don’t want to be in a race to the bottom where you have to provide free services, such as delivery, to retain your existing customers.  

Patients are increasingly looking for digital solutions to make their life easier; where will your patients turn if they want to use a repeat prescription ordering app, but your pharmacy doesn’t have one? 

3. Grow your customer base 

With increasing competition, an app can differentiate your business and attract new customers to use your pharmacy. Mobile users spend over 86% of their time on mobile apps and just 14% of the time on mobile websites so providing an app will appeal to your smartphone users. Choose a repeat prescription app that also has a web order option, and you could link it to your website. If you advertise on social media, an app provides a great reason for patients to choose to use your pharmacy.

4. Support your patients with adherence 

An app can prompt patients to take their medication on time and remind them when they need to place an order for a repeat supply. Helping your patients become more adherent will help them achieve better health outcomes. Help your patients to stay in control of their medication! 

5. Improve communication with patients 

As email use has grown, its use has become associated with spam and open and click rates have consistently dropped. Push and in-app notifications are less intrusive and are a better way of communicating with patients. Apps allow you to inform patients when their medication is ready to collect, or not. Great communication with your patients will drive loyalty and improved customer satisfaction, as well as helping to reduce phone calls to place repeat prescription orders, or check if medication is ready to collect. 

I understand the benefits of my patients using a repeat prescription app, but why not simply encourage them to use the NHS app?

  • You have no competitive advantage if patients use the NHS app. 
  • If patients use the NHS app you can’t let your patients know when their prescription is ready so you will still receive phone calls to check on prescription status. 
  • Your patients can’t manage eRD (batch) prescription requests in the NHS app. They’ll still need to phone to ask you to get remaining batch prescriptions dispensed. 

MedAdvisor repeat prescription app

The MedAdvisor repeat prescription app gives your patients the opportunity to take control of their journey to better health. 

MedAdvisor gives people with chronic medical conditions health control and their independence back. Our powerful app simplifies managing medications while providing the support of a trusted pharmacy on hand.  

Help your Pharmacy ‘survive and thrive’ with the MedAdvisor app and in-pharmacy software. 

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